CICA-RA Market Research and Marketing Module (per student)



Financial Literacy Curriculum Module: Market and Marketing

Prepare your students for the dynamic world of entrepreneurship with our Market and Marketing module. Tailored for practical application, this module equips students with invaluable skills in marketing their robot to not only captivate audiences but also generate a substantial return on investment (ROI). Here’s why schools should consider incorporating this module:

1. Real-World Application:

  • Our curriculum goes beyond theoretical concepts by immersing students in real-world scenarios. They learn how to apply marketing strategies to their robot project, mirroring the challenges and opportunities they might encounter in the business world.

2. Market Research Mastery:

  • The module places a strong emphasis on market research, a crucial aspect of any successful marketing endeavor. Students will engage in activities that help them understand public demand for the type of LEGO Robot that will win, allowing them to make informed decisions about the features and offerings of their robot.

3. Break-Even Analysis Expertise:

  • Students will master the art of break-even analysis, a fundamental tool for financial decision-making. They will gain insights into the number of tickets and concessions needed to reach profitability at events like the BattleBot Rumble Competition.

4. Practical Implementation of Marketing Plans:

  • Armed with market research and break-even analysis, students, along with their parents or guardians, will collaboratively create and execute a marketing plan for selling tickets and concessions at the Battle Rumble Competition. This hands-on experience ensures that students not only understand theoretical concepts but can also apply them in real-world scenarios.

5. Entrepreneurial Skills Development:

  • The module nurtures entrepreneurial skills by guiding students through the entire marketing process. From identifying market demands to executing marketing plans, students develop a holistic understanding of the steps involved in successfully promoting a product or project.

6. Engagement with the Battle Rumble Competition:

  • The Battle Rumble Competition provides a thrilling platform for students to showcase their marketing prowess. By actively participating in this event, students gain practical experience and witness the direct impact of their marketing efforts on the success of their robot project.

Prepare your students for a future in business and entrepreneurship by integrating our Market and Marketing module into your financial literacy curriculum. By providing a blend of theoretical knowledge and hands-on experiences, this module ensures that students are well-equipped to navigate the complexities of marketing in the real world.